Hi, I'm Harshad, Community Programme Manager at TraceLink. For nine years I've turned customers, users and members into the people who advocate for a brand better than any campaign could, because word of mouth, familiarity and trust quietly govern how we buy.
Community is the most underpriced growth channel a brand has. People trust people, so I build the rooms where that trust compounds into advocacy, retention, and word of mouth that markets itself.
Cold-start to compounding. Across B2B SaaS, fintech, gaming, co-working, Web3 and life sciences. Same craft, different rooms.
Driving global engagement across a digital supply-chain network of 1,000+ members, 547 companies and 51 countries, now on an AI-native platform.
Stood up competitive gaming communities and the go-to-market motion around them.
Built a community-led growth flywheel for Bizongo's B2B SaaS platform, Artwork Flow, now acquired by Esko.
Community-led growth and marketing across products, part of a Y Combinator-backed journey worth $5.5B.
Member communities that drove high occupancy, retention and referral.
Grew a community of writers across an online and offline publishing platform; led the Launchpad campaign.
I founded the Human Library Hyderabad (later Incluspace), where books are people and reading is a conversation. 200+ events, 25,000+ people and a TEDx talk later, it taught me everything I know about belonging, and started this whole journey.
Nine years of building, minus the hype.